[Medical Franchising]

▶ Concepts of expansion/standardization of MSO

▶ MSO change to Franchising Headquarters

▶ Based on hospital brand, have multiple branches

▶ Increase brand power, Realize economies of scale

▶ Co-marketing, co-purchase, co-call center, etc

• Number of hospitals in Korea is about 75,000 (early 2022, Including small clinics)

• Basis of ‘To-Be’ : Reflecting changes in other industries such as distribution and restaurant industries

• Changes in management patterns in the future

1) Clearly focused on MSO contracts or franchising

2) Own-management is expected to be drastically reduced due to intensifying competition and social changes

• Simple form that lends only brands is mainstream

1) Poor overall support outside of brand

2) Weakness of hospital management

• Upon termination of the contract, Collapse of brand assets in the hospital

• Desire for new MSO Franchising Services

1) Desire for 4th generation finished model : Just before the popularization of MSO franchising

2) Difficult for large companies to enter the MSO franchise industry (Attractiveness of MSO Business)

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